Learning how to research and leverage the social
media space is an important part of setting up your
With social media, you are able to take advantage
of microblogging platforms like www.Twitter.com as
well as communities like www.Squidoo.com and
www.Facebook.com to expand your outreach and target
your niche markets quickly and easily (and it’s all
about setting up your traffic funnel as quickly as
Aside from just how (free) and easy social
marketing is, it really can provide you with
quality, targeted traffic, while enabling you to
minimize the time you spend promoting your website,
by creating an action plan that outlines your
goals, objectives as well as what communities you
are going to target and the level of interaction
that you are comfortable with.
When it comes to marketing within social
communities, you need to take a different approach
than that of traditional marketing.
These people are looking to network with others, to
meet new ‘friends’, to explore new markets, and
while it’s likely that you’ll run into groups of
fellow marketers who will be more than willing to
get on your friends list and mutually promote each
others websites, your overall objective should be
to dig deep into your niche markets, pulling out as
much of your target audience as possible.
These people are buyers, not sellers and you need
to target your advertisements and offers so that
they are informative and useful, rather than a
blatant marketing ploy (which most people see
through from the get-go).
You’ll experience these gimmicks yourself once you
begin to circle through the social platforms.
Marketers will quickly become chattier, and
regularly active within the social groups whenever
a new product launch is about to be unveiled while
affiliates scramble to generate buzz and get their
links shown before everyone else.
Social marketing is a fierce playground to venture
into, but if you plan out your strategy
effectively, by first clearly outlining what it is
that you hope to achieve as well as your overall
process for executing your plan of action, you will
be one (or ten) steps ahead of your competition who
elbow their way onto the social scene eager to spam
their advertisements and blast their promotions to
a mass audience of potential prospects who are lost
in the noise, quickly deleting them from their user
lists, blocking them from contact and avoiding them
in the future.
Here are a few methods of standing out from the
crowd and tackling the social communities in a way
that influences people to take action, and creates
a positive brand and online identity for your