inbound links to your site

The number and quality of inbound links to your site

Off site SEO is as important, if not more so, than

on-site SEO so if you want to rank in the search

engines for your primary keyword, you will need to

focus on creating an effective link building

campaign, targeting relevant websites and blogs

that offer text link advertisements, or exchanges.

When it comes to SEO, the search engines like

Google or Yahoo do not rank entire websites, but

rather individual pages. This means that you can

have an interior page with a higher page rank than

even your main index page.

This means that you need to focus on optimizing

every single page on your website, whether you feel

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it’s an important “landing” page or not, they may

be indexed separately, and people may enter your

site from one of your sub pages rather than your

main entry page.

When it comes to optimizing your pages for SEO, you

need to focus on offering high quality, relevant

content that is heavily targeted towards your

market, ensuring that your visitors are given

substantial information about your products and

services and that each and every article on your

website, includes the keyword phrases that you are

hoping to rank for.

This also goes beyond the content body itself, and should include your page titles and graphics. Instead of just calling your index page "Your Domain Name", consider integrating your primary keyword in its title such as in the example of an e-commerce website featuring a premium Wordpress theme series for sale, "Premium Wordpress Themes", if that was your primary keyword phrase.

There are also very important structural elements of your web pages that you should not overlook, including title tags, meta description tags, meta