Off site SEO is as important, if not more so, than
on-site SEO so if you want to rank in the search
engines for your primary keyword, you will need to
focus on creating an effective link building
campaign, targeting relevant websites and blogs
that offer text link advertisements, or exchanges.
When it comes to SEO, the search engines like
Google or Yahoo do not rank entire websites, but
rather individual pages. This means that you can
have an interior page with a higher page rank than
even your main index page.
This means that you need to focus on optimizing
every single page on your website, whether you feel
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it’s an important “landing” page or not, they may
be indexed separately, and people may enter your
site from one of your sub pages rather than your
main entry page.
When it comes to optimizing your pages for SEO, you
need to focus on offering high quality, relevant
content that is heavily targeted towards your
market, ensuring that your visitors are given
substantial information about your products and
services and that each and every article on your
website, includes the keyword phrases that you are
hoping to rank for.
This also goes beyond the content body itself, and should include your page titles and graphics. Instead of just calling your index page "Your Domain Name", consider integrating your primary keyword in its title such as in the example of an e-commerce website featuring a premium Wordpress theme series for sale, "Premium Wordpress Themes", if that was your primary keyword phrase.
There are also very important structural elements of your web pages that you should not overlook, including title tags, meta description tags, meta