On page SEO consists of certain factors, namely:

Ø Including relevant keywords and keyword phrases within your content itself.

Ø Including keywords in your Meta tags and page titles.

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Ø Including keywords in your H1, H2, and H3 tags. Ø Including keywords in the Alt tag for every

    image and graphic featured on your website.

On Site SEO is actually quite simple, which is why

it’s surprising to see just how many webmasters

have failed to optimize their websites, missing out

on potentially thousands of visitors a day from the

major search engines.

Off Site SEO consists of external elements, things

you can’t necessarily control but still just as

important.

These things include:
Ø The anchor text used with incoming links.

Anchor text is the text that is used to link to a

web page from another page.  There are two types of

anchor text on any web page, the text that links to

other pages on your own site, and the text that

links to other sites (externally).

When a website is linking to you, try your best to

have as many incoming links contain anchor text,

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specific keyword phrases for your website, rather

than just your domain name itself.

Furthermore, try mixing up the anchor text used so

that you are ranking for multiple keyword phrases

that target your niche market.